Landing Pages
Turning interest into intent
Landing Pages
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After creating interest with banner ads and e-mails, a landing page is where you send traffic to turn interest into intent. It's a specially designed page or microsite focused exclusively on conversion.
We find that most landing pages are ripe for optimization and too often neglected as part of the online marketing mix.
Landing pages are also among the easiest vehicles to test. And, improvements in the landing page lifts the performance of all the media you have in the marketplace, making it a very effective place to spend some extra resources.
Small changes in the landing page can often yield big results. That's why, for most marketers, what we do for landing pages is like found money. Landing page optimization allows your sales to increase without an increase in media spending.
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