Banner Ads
Every customer starts as a click-through
SunRocket
This banner we created for SunRocket illustrates all four "best practices" and scored double the click-through rate versus the control.
The first step in the conversion funnel is customer acquisition, and banner ads play a central role.
We cut our teeth doing banners. Over the years, we've developed a methodology to consistently achieve a high rate of qualified click-throughs. We have four "best practices" for banner ads. Here are three:
- Direct message
- Prominent call-to-action
- Compelling interactivity
Can you guess our fourth best practice? Send us an e-mail to find out if you're right.
As Internet media gets more and more expensive, it's increasingly important to wring every drop of performance from your banner ads.
Next: E-mail Marketing
Talk to us about Banner Ads