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April 2007

10 E-mail Tips to Get You Clicks

INTRODUCTION
Businesses can get more leads from e-mails than any other marketing tool because of its quick deployment, immediate results, measurable impact, audience segmentation and high ROI. A 2006 MarketingSherpa study concludes that e-mail house lists generate a 155% return on online budget investment vs. paid search, which generates 79% ROI.

To reach these types of results, you need to provide quick answers to today’s solutions-oriented, immediate-gratification audiences. To satisfy their needs, you must grab their attention and get to the point immediately. Only then will you prompt swift action.

So how do e-mail marketers do it?

First, they write a powerful subject line that motivates viewers to open the e-mail. Then they craft an e-mail design that prompts action. Together, these two techniques turn your e-mail into a powerful conversion tool. Learn how they do it with 10 e-mail tips on writing better subject lines and designing more powerful e-mails.

7 Ways to Compel Users to Open Your E-mail
E-mail clients use junk-mail filters to protect e-mail users from spammers. In addition to getting past this technology, your subject line has to prompt viewers to open your message. These seven tips will help you write polished, compelling subject lines. Read Now

3 Design Strategies to Increase Your Response Rate
Only 4 seconds. That’s all it takes for e-mail recipients to decide if your e-mail is worthy of their time. If it’s not, it ends up in their trash box. Incorporating three major design elements will keep your message in front of them and compel them to take swift action. Read Now

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