As a first time attendee, I can honestly say the Click 2012 Summit was a phenomenal experience, filled with sessions moderated by some of the testing industry’s most knowledgeable leaders.  Each of the sessions I attended was uniquely valuable, but there was one topic broached that stuck with me more than any other— the idea of assigning a Life or Death status to your website content. 

First, let me admit how spoiled I was at Click 2012.  My very first Click Summit, held at the Hudson hotel in NYC, surrounded by brilliant conversion experts.  Really?!

We recently hosted the third annual Click Summit, and it was a huge success! Getting together the top minds in testing and optimization showed us a few important things: we all share a passion for testing, and we all experience similar challenges with this relatively unchartered territory.

Ed Wu from Dell was the moderator for our session on Building a Winning Testing Team. Here are five key takeaways that came out of that session:

Looking for some optimization inspiration? Here are our top articles about A/B testing and conversion optimization for the week of April 30:

Wired: The A/B Test: Inside the Technology That’s Changing the Rules of Business.  A/B testing is quietly revolutionizing the way companies build websites. Here are four lessons from our brave new (data-driven) world.