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Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:
Lately, I’ve heard a lot of chatter about the best practice of running an A/A test before jumping into your A/B tests.
Simple fact: Masking passwords contributes to login failures.
We get it. You're the Hippo (Highest Paid Person's Opinion) for a reason. And you've built your career on creating successful testing and optimization campaigns.
Now that we’ve had a chance to start using the latest 3.1 release from Adobe Test&Target, I wanted to share a few new features that we like and find useful.
The mission of CrossFit is to "forge elite fitness," and for good reason, too.
Which of the following is true about segments and targets in Test&Target?
I’m sure you’ve realized by now that A/B testing tools are incredibly powerful at optimizing your online channels for higher conversions.
On October 4, we were treated to 2012’s first Presidential Debate. And to the average viewer, it was a barrage of numbers and data: 700 billion, 1 trillion, 250 million, 600, 1,250.
A couple of other Brooks Bell team members and myself attended a panel last week, hosted by the Triangle Interactive Marketing Association, about the current trends in e-commerce. It was a gr
POSTS IN TOPIC: Testing
5 Must-Read Optimization Posts for the Week of December 17
POSTED ON 21 December 2012 BY Jamie Least Comments Tweet
Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:
Running A/A Tests is a Waste of Time and Money
POSTED ON 19 December 2012 BY Gregory Ng Comments Tweet
Lately, I’ve heard a lot of chatter about the best practice of running an A/A test before jumping into your A/B tests.
Increase Conversions by Showing Your Passwords
POSTED ON 17 December 2012 BY Matt Berglund Comments Tweet
Simple fact: Masking passwords contributes to login failures.
HIPPOS: 5 Ways You're the Problem in Your Testing Program and How to Fix It!
POSTED ON 11 December 2012 BY Gregory Ng Comments Tweet
We get it. You're the Hippo (Highest Paid Person's Opinion) for a reason. And you've built your career on creating successful testing and optimization campaigns.
Adobe Test&Target 3.1: Our Three Favorite Features
POSTED ON 19 November 2012 BY Naoshi Yamauchi Comments Tweet
Now that we’ve had a chance to start using the latest 3.1 release from Adobe Test&Target, I wanted to share a few new features that we like and find useful.
Forge an Elite Testing Program: 3 Lessons From the CrossFit Box
POSTED ON 7 November 2012 BY Jamie Least Comments Tweet
The mission of CrossFit is to "forge elite fitness," and for good reason, too.
Pop Quiz: October 12, 2012
POSTED ON 9 October 2012 BY Jamie Least Comments Tweet
Which of the following is true about segments and targets in Test&Target?
Optimize Your UX Through A/B Testing
POSTED ON 9 October 2012 BY Matt Berglund Comments Tweet
I’m sure you’ve realized by now that A/B testing tools are incredibly powerful at optimizing your online channels for higher conversions.
Context Free: No Way for Data to Be
POSTED ON 4 October 2012 BY Jim Schlegelmilch Comments Tweet
On October 4, we were treated to 2012’s first Presidential Debate. And to the average viewer, it was a barrage of numbers and data: 700 billion, 1 trillion, 250 million, 600, 1,250.
Trends in E-Commerce – What Would Amazon Do?
POSTED ON 25 September 2012 BY Jenni Bruckman Comments Tweet
A couple of other Brooks Bell team members and myself attended a panel last week, hosted by the Triangle Interactive Marketing Association, about the current trends in e-commerce. It was a gr
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