Coming from a long line of dentists in his family, Naoshi had planned on continuing the tradition. But his intense dislike for the sound of metal on teeth steered him in a different direction. After working as a project manager for a pharmaceutical direct marketing agency, Naoshi went back to school to get his MBA from North Carolina State University.

Most recently, he was the business intelligence manager for Lulu.com, where he managed and led projects to drive analytics-based decision-making in the company. As Vice President of Optimization & Analytics for Brooks Bell, Naoshi uses data to strategize testing programs, then analyzes and translates the results to the client. He enjoys using a good balance of intuition and data.

When he’s not being an analytics ninja, Naoshi enjoys playing soccer, tennis and golf, chasing after his two sets of twins, hanging out with friends and family and holding the status of Brooks Bell Ping Pong Master.