Brooks Bell is the premier firm focused exclusively on enterprise-level
testing, personalization and optimization services.
We help companies effectively leverage data to understand customer segments, design better user experiences and deliver a return on their testing investment. Our proven process is designed to encourage a data-driven culture, improve conversion rates, generate business insights, and increase revenue.
What does the testing process at best-in-class organizations look like? How will you attain that level of efficiency and success? Through our strategic assessment and program plan, we help you to identify the strengths and weaknesses of your program, and then develop a customized plan for improvement that addresses the needs at every level of your organization.
Looking for more wins from your tests? We use an iterative testing methodology to build a strategic testing roadmap around your business goals, helping you push your program to continually produce new insights and consistently win big.
Stumped by flat and losing tests? Our advanced analytics go beyond simple reports—they deliver deep insights into customer needs and behaviors, offering a powerful storytelling tool that communicates program successes.
Struggling with broken tests? Our proprietary 120-step QA process helps you reduce busted tests, while scaling your program in a sustainable way.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
There’s a growing demand for a foolproof, universal solution to the increasingly important dilemma of omnichannel analytics. The problem, unfortunately, is that such a single solution will probably never arrive. Instead, digital marketers must develop tailored approaches that reflect the unique characteristics of the customer journey. Read the rest: There is no Golden Path toward […]
A long-term perspective focused on positive customer experience, lifetime value, and sustainable growth has been overtaken by an epidemic of “short-termism.” This is the dark side of data.