Brooks Bell is the premier firm focused exclusively on enterprise-level
testing, personalization and optimization services.
We help companies effectively leverage data to understand customer segments, design better user experiences and deliver a return on their testing investment. Our proven process is designed to encourage a data-driven culture, improve conversion rates, generate business insights, and increase revenue.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
The most innovative, competitive businesses have embraced data as a basic tool for decision-making. And this enables the optimization of the most important elements of the customer experience and sustainable growth of the business. What have these businesses figured out that others haven’t? These five characteristics are a start. Read the rest: 5 characteristics of […]
For more than 10 years, consumer preferences for mobile shopping have captured seasonal headlines and have drawn the focus of trend predictions.