Brooks Bell is the premier firm focused exclusively on enterprise-level
testing, personalization and optimization services.
We help companies using enterprise-level testing platforms to expand their internal testing capabilities and scale their optimization practices. Our testing strategy results in a data-driven company culture, more clarity about your customer needs, better UX and higher conversion rates.
How does your testing program compare to the best in the industry? Our 400-point evaluation, which includes competitive analysis across six pillars and 24 critical categories, provides a benchmark against top testing programs and a customized plan for improvement.
Looking for more wins from your tests? We use an iterative testing methodology to build a strategic testing roadmap around your business goals, helping you push your program to continually produce new insights and consistently win big.
Stumped by flat and losing tests? Our advanced analytics go beyond simple reports—they deliver deep insights into customer needs and behaviors, offering a powerful storytelling tool that communicates program successes.
Struggling with broken tests? Our proprietary 120-step QA process helps you reduce busted tests, while scaling your program in a sustainable way.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seen as a test of differences between two means—and in most cases this is […]
Testing is hard. And the biggest challenge isn’t technology. It’s not even strategy. The element that organizations struggle with most is alignment.